Table of Contents – Specialization in Business Analytics

Business Simulation
1What Is Modeling and Simulation?
2The Role of Modeling and Simulation
3Simulation: Models That Vary over Time
4Queue Modeling and Simulation
5Human Interaction with Simulations
6Verification and Validation
7Uses of Simulation
8Modeling and Simulation: Real-World Examples
9The Future of Simulation
Data Mining for Business Analytics
1An Introduction To Data Mining And Predictive Analytics
2Data Preprocessing
3Exploratory Data Analysis
4Dimension-Reduction Methods
5Univariate Statistical Analysis
6Multivariate Statistics
7Preparing To Model The Data
8Simple Linear Regression
9Multiple Regression And Model Building
10K-Nearest Neighbor Algorithm
11Decision Trees
HR Analytics
1Human Capital Analytics
2Alignment
3The Measurement Plan
4It’s All about the Data
5What Dashboards Are Telling You: Descriptive Statistics and Correlations
6Causation: What Really Drives Performance
7Beyond ROI to Optimization
8Share the Story
9Conclusion
Marketing Analytics
1Introduction to Marketing Analytics
2Summarise Marketing Data
3Pricing Analytics
4Promotion Analytics
5Forecasting
6What Do Customers Want?
7Customer Value
8Market Segmentation
9Retailing
10Pay Per Click (PPC) Advertising
11Marketing Research
12Internet and Social Media Marketing
13Web Analytics and Digital Analytics
Predictive Modelling
1Overview of Predictive Analytics
2Setting Up the Problem
3Data Understanding
4Data Preparation
5Itemsets and Association Rules
6Descriptive Modeling
7Interpreting Descriptive Models
8Predictive Modeling
9Assessing Predictive Models
10Model Ensembles
11Text Mining
12Model Deployment
13Case Studies
Risk Analytics
1Why do a Risk Analysis?
2Planning a Risk Analysis
3The Quality of a Risk Analysis
4Choice of Model Structure
5Optimisation in Risk Analysis
6Checking and Validating a Model
7Project Risk Analysis
8Project Planning-I
9Project Planning-II
10Project Risk Management
11Risk Assessment for Organisation
12Risk Mitigation
13Implementing Risk Mitigation